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Better content reach translates into high-quality traffic which, again, affects your rankings.

The Psychology of Search Engine Optimization: 10 Things You Need to Know

Once someone shared it on social media, it was shared over and over again until George Takei himself shared the post. Soon after, the post got a featured snippet for the target search term. This shows how impactful social shares can be, especially when an influential social media personality is involved. You can use platforms like Influence.

With robust search functionalities, social media platforms also serve as valuable search engines themselves. There may be people who discover your profile, page, or content through social media search. You can use tools like SpyFu to look up the keywords for which your competitors are ranking and which keywords are getting them clicks.

Make Your Site Appear in Google™

This will give you an idea of which keywords to use to give your content more visibility in social media search results and drive more clicks to your site. You can optimize your social media bios and captions with these keywords. As you already know, your NAP the name, address, and phone number of your business plays an important role in local search rankings. If you maintain consistent NAP information across all of your listings and website, Google will consider your business as more credible. And that can boost your rankings in local search results.

Which makes it crucial to use the same NAP information across your social media profiles, local listings, and website. Additionally, some social media platforms let you geo-tag your Stories and posts.

This is a great way to gain more visibility among a local audience, helping you expand your reach. You should be able to attract more local visitors this way.

The 10 Essential SEO Ranking Factors You Need to Rank #1 in

Image Source: Instagram. The reviews on your social media pages also help you attract local customers.


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YouTube videos get prominent rankings in search engine results. Read more about Google Knowledge Panel here. A: Recent research shows that article length does have an impact on SEO. According to serpIQ, its research on the top 10 results for any keyword revealed that the articles contained a minimum of words. One reason why longer content fared better is people preferred to link to contents that are more in-depth. A: Yes, social media has become an integral part of SEO.

Websites that create high-quality shareable content tend to receive more shares and tweets on Social media sites, which leads to backlinks that are more natural.

Who is this guide for?

Search engines see this as a sign of quality content and pay close attention to the volume of these social signals. A: Knowing how to code can be an incredibly useful skill when conducting SEO on your website, but it is not essential. More importantly, you need to understand the SEO principles behind what makes your website work and how search engines react to certain changes.

Another simpler way of doing this is to search your site on Google by typing:— site:yoursite. Google will show you the number of results returned. A: Alt text provides a description of an image file when a person hovers over the image, or for visitors who cannot see the images on their browsers. Alt text also allows the images to rank in image search results. A: Backlinks, which refers to links that are directed towards your website from other domains.

It provides the search engines a view of the importance or popularity of your website. Backlinks are one of the primary building blocks of any SEO campaign and can help your website gain traction, attention and natural traffic from the search engines. Google will give more credit to websites with quality backlinks because they consider such websites more relevant than other results for a particular query and keyword. Read more on backlinks here. A: You can buy backlinks, which may help to boost your rankings temporarily. However, for the record, Google states that it does not want to count any link that is not editorial — or freely given.

Google will eventually ignore these links and reward websites based on the quality of the links pointed at your site. A: Internal links move from one page on a domain to another page of the same domain.

External links , also known as, outbound links, move from one page on a domain to one page of another domain. Inbound links refer to backlinks that are directed to your website from other websites. Read more on the types of links here. Zhi Yuan is an inbound marketer who has expertise in both SEO and content marketing. He is on a never-ending quest to understand the mysteries of the search engine world, and sometimes, on his way to the ice-cream parlor.

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SEO in the Modern World

Steph W. We rank high, you can too. SEO is the systematic process of improving your ranking on search engines. SEO is legal as well as ethical. Invisible keywords and link farming are black hat SEO tactics.


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  • SEO is a carefully thought-out systematic strategy. SEO is not a one-time effort. Google Analytics is a service that tracks and reports stats for web traffic. Googlebot will crawl and index your webpages. Google uses Googlebot to find a website. You can use a robot. XML sitemap will tell search engines the hierarchy of your webpages. An XML sitemap provides info on the last update for a page. Canonical link direct users to only one version of the URL of your webpage. For example, with Quick Sprout, I have a variety of sites linking to me.

    Here is an example of a news site link , a sidebar link from a popular blog , a link within a blog post, and a link from an educational website, all linking to my site. This allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more. This can give you a huge advantage over competitors who fail to capitalize on this powerful resource. You may not have thought of Google News as a traffic source, but consider my point. To get into Google news requires perseverance, honest reporting, cutting-edge articles, and regular updates.

    I spent about a decade cultivating my personal brand. I then used that personal brand to boost traffic and generate high-converting leads, creating several multi-million dollar businesses. Join LinkedIn groups, and reach out to other sites in your niche that could benefit from your guest authorship or input.

    How Social Media Impacts Your SEO: 6 Things You Need to Know

    Start answering questions and helping users. Do not promote your business or link to your website. Whatever you do, be polite, and write factual helpful information.